Research

The research phase combined competitor analysis, product benchmarking, and AI-assisted exploration to understand patterns and gaps in the fitness space.

Key references included:

• Centr

• Peloton

• Nike Training Club

  
  

  
  

  

Key Observations

• Most apps rely on structured programs over flexibility

• Onboarding flows are often long and commitment-heavy

• Interfaces prioritize data over usability

• Content discovery is secondary to planning

Insight

Users don’t struggle with fitness itself —
they struggle with starting and staying consistent.

This shifted the design direction toward reducing cognitive load and enabling instant action.

Objective

The primary goal was to design a fitness experience that:

• Reduces friction between opening the app and starting a workout

• Supports home-based, equipment-light routines

• Balances content, structure, and community

• Feels intuitive for a non-gym audience

From a product perspective, the app also needed to:

• Support a freemium → subscription model

• Highlight premium content without disrupting UX

• Leverage the creator ecosystem of Taz Skylar

Impact

NotFit launched on the App Store & Google Play with a strong foundation for early adoption.

While post-launch metrics are still being collected, the product is positioned for scale due to:

• Built-in audience from the creator ecosystem

• Simplified onboarding and workout access

• Clear differentiation from traditional fitness apps

Early feedback indicates:

• Users find the experience easy to navigate

• Workouts feel more approachable compared to gym-focused apps

• The content-driven format improves engagement and motivation

Final Solution

The final product delivers a low-friction, content-first fitness experience designed around user behavior rather than rigid systems.

At the core of NotFit is a simplified structure built on a few key pillars:

1. Dynamic Daily Feed

A personalized, scrollable feed that combines workouts with key user insights — including goal progress, streaks, total workouts completed, and before/after transformation tracking. This creates a single, engaging space where users can both take action and see their progress, without switching between multiple sections.

2. Accessible Workouts & Programs

Home-based routines across categories like kickboxing, strength, and mobility — with minimal equipment requirements.

3. Gated Premium Experience

Clear upgrade paths with locked content previews, maintaining a balance between free value and paid conversion.

4. Community & Social Engagement

A dedicated community space where users can share workout updates, post photos/videos, and motivate each other through their fitness journey. This creates a sense of accountability and belonging, helping users stay consistent and grow together.

5. Nutrition & Meal Guidance

Personalized meal suggestions, recipes, and nutrition-focused courses designed to support users alongside their fitness journey.

6. Gamification & Rewards

A points-based system (F Points) that rewards user activity, helping build motivation, consistency, and long-term engagement.

The result is a product that transforms fitness from a structured obligation into a habit-driven, engaging daily experience — powered by design simplicity and creator influence.